We Can Help You Grow. Whatever The Industry.

From Home Improvement to services businesses of all kinds. We have experience helping you generate leads, grow you profits and plan your succession. See our list of industries below for more details on how we can help you break plateaus and hit new levels.

Wood Flooring Companies


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Your Challenges

Growing a successful wood flooring company is no easy task. All of the challenges of growing any service business are coupled with the challenges of building effective relationships with builders, architects and designers, keeping up with new products and technologies and finding, training and retaining a top-quality team of installers and finishers. There is lots of competition from big box stores, other quality wood flooring contractors and individuals who install.

These are just some of the wood flooring industry challenges that we hear about on a regular basis:

  • Most builders, designers and architects have a “go-to” wood flooring company
  • The cost of high-quality wood floors and installation products make it hard to compete
  • It is hard to maintain profit margins with the steady rise in construction costs
  • Delays from large projects are out of our control but impact our schedule greatly
  • Finding qualified, motivated finishers and installers is more challenging than ever
  • It is a continual struggle to be consistently profitable and have a good work-life balance

But for every one of these challenges, there are best practices and solutions that improve your likelihood of success.

Doug was recently a guest on the Floor Academy Podcast—check it out!

Doug was recently a guest on the NWFA’s podcast, Real Answers—check it out!

Our Solutions

Growth Team Strategies offers two proven-effective solutions for the wood flooring industry:

Wood Flooring Edge Consulting Services

Wood Flooring Edge Consulting Services is our consulting service specifically designed to elevate your wood flooring business. Our structured process, customized to each individual wood flooring company helps business owners all aspects or running a business, including:

  • Strategic Planning and establishing a 5-Year Growth Plan
  • Understanding Financials and using them to improve profitability
  • Developing effective marketing strategies and pricing models to drive growth
  • Hiring, onboarding, training and retention programs to get and keep top performers

“Working with Growth Team Strategies over the last five years has been a game changer. The structure and systems have allowed us to lean in, learn and execute on things that we didn’t even understand before we started.” – (John Lessick, President, Apex Wood Floors, Chicago)

“Wood Flooring Exchange” Peer Groups

Our industry-specific peer groups are designed to provide wood flooring contractors with a platform to connect, learn and grow together. These groups of wood flooring company business owners meet virtually each month to address concerns, share ideas, set goals and hold each other accountable. Industry peer groups are a proven and effective resource for any business owner.

  • About the Program
    • Each group consists of 8-10 non-competing wood flooring company owners
    • Monthly facilitated Zoom meeting with group members
    • Online tools for capturing best practices, sharing ideas and tracking goals
    • Annual (in-person) meeting for more in-depth work with each group member
  • Benefits to the participants
    • You will have a board of advisors familiar with your industry and your company
    • You will learn about challenges in the industry and best practices for resolving them
    • You will develop your skills managing a business, understanding financials and developing a leader
    • Yow will be part of a supportive community that can serve as a sounding board and source of encouragement and strength in good and more difficult times.

“Growth Team Strategies helped us design a comprehensive and sustainable path forward. They are hands down the best investment we have made in our business to date.” – (Mike Somodean, Roswell Flooring, Atlanta)

 

Growth Team Strategies (GTS) specializes in the Wood Flooring industry. We provide services to a number of very successful companies in that realm including wood flooring contractors, retailers and wood flooring suppliers. We are also proud and active members of the National Wood Flooring Association (NWFA).

We are very pleased about our relationship with NWFA. Doug Howard (GTS President) works closely with the NWFA to create content and customized GTS programs for the industry. He will be part of the expert panel at the NWFA Leadership Summit in 2024.

Case Studies

Optimizing Operations to Grow Profits

APEX Wood Floors President John Lessick wanted practical advice he could implement quickly for tangible results. GTS delivered a strategic plan for operational change, more than tripling APEX profits in just 2 years.

Related Blogs

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APEX Wood Floors President John Lessick wanted practical advice he could implement quickly for tangible results. GTS delivered a strategic plan for operational change, more than tripling APEX profits in just 2 years.