This spring, we’re launching something completely new: Wood Flooring Exchange, a professionally facilitated peer group for wood flooring contractors who are ready to elevate their business, their mindset, and their impact. And it all kicks off at the NWFA Expo this year.
What is Wood Flooring Exchange?
At its core, Wood Flooring Exchange is an industry specific peer group designed specifically for NWFA-member contractors that combines structure, expert facilitation, and the power of peer insight and accountability. This isn’t another trade show booth or one-off webinar. It’s a structured, recurring meeting of the minds that will bring together 8 to 10 wood flooring business owners who meet monthly to dive deep into the operational, strategic, and personal challenges of running a modern wood flooring company.
The Value Of A Strong Peer Group
One of the most powerful aspects of being part of this peer group is the kind of support it offers. Within the group, support isn’t just encouraging; it’s challenging in the best way. Wood Flooring Exchange brings together contractors who are facing similar decisions, navigating similar obstacles, and striving toward similar goals. It’s this alignment that creates space for real progress.
According to business guru Seth Godin, “Your peer group are people with similar dreams, goals, and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth.”
That’s the heart of this program. Rather than surface-level networking, Wood Flooring Exchange is about creating a space where people can be honest, push one another to grow, and share insights that come from real-world experience.
This isn’t coaching, and it isn’t a class. Wood Flooring Exchange is a facilitated dialogue between business professionals who are serious about doing better, growing smarter, and sharing what works.
Each monthly session includes:
- A featured discussion topic relevant to real issues facing the wood flooring business today.
- A guest speaker bringing a fresh, outside perspectives from other industries or areas of expertise.
- Open-floor time, where group members can raise a question or address a challenge and receive real-world insight and actionable ideas from fellow contractors in the group.
Built for Connection, Learning, And Growth
The structure of Wood Flooring Exchange is intentional. It’s built to give you three things many contractors are missing:
- Connection
With Wood Flooring Exchange, you’ll connect with a circle of peers who share your values, drive, and challenges. This will be your own network of business owners, meeting monthly to talk strategy and support one another. - Learning
Every Wood Flooring Exchange meeting will be geared toward expanding your thinking. We’ll bring in guest speakers who will provide game-changing insights to improve the way you run your business. Plus, you’ll learn from your fellow group members in every single session. - Growth
Wood Flooring Exchange is a platform for personal and professional growth. You’ll leave each meeting with clear takeaways, bold ideas, and renewed energy to take action.
A Supportive Community With NWFA Values
As an NWFA-focused program, Wood Flooring Exchange aligns with the industry’s highest standards of professionalism and craftsmanship. It’s more than just a peer group; it’s a community committed to excellence.
You’ll be surrounded by other NWFA members who take their businesses seriously. People who celebrate your wins, challenge your assumptions, and help you level up because they care about your growth too.
From best practices and business insights to genuine camaraderie, you’ll get more than just advice. You’ll get a true network of like-minded colleagues.
Launching at NWFA Expo – Be Among the First To Join
We’re officially launching Wood Flooring Exchange at this year’s NWFA Expo 2025. Our goal? To fill the first one to two peer groups with motivated, growth-minded business owners who are ready to invest in themselves and their business’s future.
If you’re attending the Expo, look out for the Wood Flooring Exchange rack cards. Each one will include a QR code that takes you to the full program details and offers the opportunity to register for a Wood Flooring Exchange orientation. This orientation is your chance to preview how the group works, what you can expect, and whether it’s the right fit for you—and claim your seat in one of the founding groups before they fill up.
Wood Flooring Exchange is here to provide a space for results-driven, thoughtful, and ambitious contractors to connect, learn, and grow, and we’re saving you a seat.
