Blog

A collection of articles, case studies, industry news, tips and advice.

Systematize Your Business (Without Making it Boring) 

    To systematize your business is to give your employees the structure to thrive. Have you ever noticed that you get some of your best ideas in the shower? Every morning, you’re stuck there for a few minutes doing something you’ve done since you were a...

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TAM vs. Target Market

    As you enter the fourth quarter of the year, you may be starting to think about your marketing plans for 2023. Terms like Total Addressable Market (TAM) and Target Market may surface in your planning, and you could be tempted to use them interchangeably....

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Want Business Growth? Get Customers to Pay for New Ideas

    There is never enough money to facilitate business growth when you’re running a self-funded business. When you’re running your company out of cash flow, most of your resources go into selling your existing products and services, leaving little left over...

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3 Ways to Create a Valuable Culture Inside Your Business

    Many factors drive your company’s value, but perhaps the most important is how your business would perform without you. To get your company to flourish when you’re not around, you need owner-like effort from your team. Inspiring owner-like effort comes...

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